Testin，全球最大的移动游戏、应用真机和用户云测试平台；

InMobi，印度最大、全球第二大移动广告公司，全球最大的独立移动广告网络；

Centurion AD，为西方市场提供图片艺术和动画产品外包服务的中国浙江省新创企业；

……

这些新创企业明星，它们国际化的成功经验是什么？

我们邀请中欧国际工商学院国际商务及战略学副教授沙梅恩博士（Shameen Prashantham）深入解读新创中小企业如何在资源有限的前提下，通过从战略上建立并利用关系网的能力，和行业领袖合作，从而在国际舞台上获得一席之地。

国际创业和战略是沙梅恩博士主要的研究方向。以Centurion AD，Testin和InMobi等优秀的小型国企业作为案例，将和您一起研读这些新创企业明星所走过的道路，找到可以攻玉的“他山之石”：如何花最小的成本实现国际化？如何调动国际网络关系，弥补自身资源的不足；如何制定合适的市场战略？如何寻找与国际巨头合作的机会？……

这些问题的答案和线索，你都可以在11月30号找到。我们诚邀您出席本次活动！

时间安排：

18:00 - 18:45 签到

18:45 - 19:00 开场介绍

19:00 - 20:30 Shameen Prashantham 教授演讲

20:30 - 21:00 交流酒会

地点：苏州尼盛万丽酒店 一楼会议中心 苏州工业园区苏州大道西 229 号(中央公园旁)

关于沙梅恩博士

沙梅恩博士是中欧国际工商学院国际商务及战略学副教授。加入中欧之前，他在诺丁汉大学商学院（中国）担任国际商务及战略学副教授。此前，他在英国苏格兰学习工作10年，在斯特拉斯克莱德大学完成了博士和博士后的研究，随后相继成为了格拉斯哥大学国际商务及战略课程的讲师和高级讲师。

沙梅恩教授的研究和教学兴趣主要围绕国际商业和战略方向。他的研究主要集中在新型创业企业的国际化，尤其是创业企业如何通过与大型跨国企业的合作来提升自身的创新能力和国际化，沙梅恩教授将此形象地称之为“与巨猿共舞”。此外，他对战略实践也颇感兴趣。他在中国、印度、英国和美国所做的研究大部分发表在《加州管理评论》、《创业理论与实践》、《国际商业研究》、《管理研究》和《组织研究》等期刊杂志上。他最近出版了新书《从班加罗尔及其他城市来看天生国际化企业、网络及大型跨国企业的关系》（伦敦，劳特利奇出版社，2015）。

备注：

全程英文授课。

精尚慧会员企业免费参与

联系人：lilian  18251167285

How Start-Ups can ‘dance with elephants’: New Venture Internationalisation

We invites you to attend an Executive Seminar on 29 November in Suzhou.

This exclusive lecture, from Professor Shameen Prashantham, will look at the opportunities and challenges that new

ventures face when operating on the international stage. Given their resource constraints, international new ventures

face distinct challenges. Using inspiring case studies from small ventures such as Centurion, Testin and InMobi, Dr.

Prashantham looks at how new ventures can succeed at internationalizing with a limited resource base. He examines how

smaller companies can establish and exploit competitive advantage through network-based strategies that leverage

opportunities created by the international dimension of their business.

you will learn:

  The value to small ventures of partnering with ‘elephants’.

  The difference between market-specific knowledge and market-neutral knowledge.

  How new ventures can innovate to internationalize cost-effectively.

  How firms lacking in resource can leverage international networks to compensate.

  How to manage and balance international growth.

Event Details

  Time: Thursday, 30 November, 2017, 18:45-21:00

Venue: Renaissance Suzhou Hotel Conference Center, the 1st floor

(229 Suzhou Avenue West, Suzhou Industrial Park, Jiangsu Province )

  Language: English

  Cost: No charge, but please register in advance

Agenda

  18:00 - 18:45 Registration & Networking

  18:45 - 20:00  Introduction 

  20:00 - 20:30  Executive Seminar by Prof. Shameen Prashantham

  20:30 - 21:00  Wine & Networking

About Professor Shameen Prashantham

Shameen Prashantham is Professor of International Business and Strategy at CEIBS. Prior to joining

CEIBS he was Associate Professor in International Business & Strategy at Nottingham University

Business School China from 2011 to 2015. Before joining NUBS China, Dr. Prashantham spent a

decade in Scotland as a doctoral and post-doctoral researcher at Strathclyde University. He is now a

core Professor for the CEIBS Global Executive MBA Entrepreneurship and Innovation module.

His research focuses on new venture internationalization, in particular how start-ups partner with

large multinationals as a means to improve their prospects of innovation and international expansion. His work has been

published in California Management Review, Entrepreneurship Theory & Practice, Journal of International Business

Studies, Journal of Management Studies and Organization Studies. His latest book is Born Globals, Networks and the

Large Multinational Enterprise: Insights from Bangalore and Beyond.