With your target customers living and spending online, the first step is to go online. In a multitude of social networks – most of them unfamiliar to the Western user, which is the one you should start with?
No matter where you promote your business online, you need to send the users somewhere, and that is your website. Keep in mind a couple of essential aspects and you can count on your website being your best business card.
WeChat just announced that it reached more than 700 million monthly users. While around 100 million might be outside China, the potential the social network has for your business is unimaginable. And that is because not only you have access to an incredible volume of users, but also because these users spend relevant time on WeChat and use integrated third-party apps. The average amount of time an adult spends on WeChat is 40 minutes/day, with 55.2% users opening the app more than 10 times a day!
WeChat is also the answer to your newsletter-related plans. In China, the classic newsletter is dead. Companies use instead their official WeChat account to update and interact with their followers. Here‘s how to do it.
Video content is king on the global markets. It easily becomes viral and it can bring more information to your customer than an well-crafted press release. In China, YouTube is not available, so your option is Youku.
With more than 150 million daily active users, the platform is the most popular of its kind on the Chinese market, with an average of 900 million daily video views, out of which 400 million on mobile devices.
With a market of almost 80%, Baidu is the main search engine in China. With half of the traffic coming from mobile devices and half from computers, Baidu is a good entry point on a specific market for your company.
A while ago we took some time to explain the basics of online marketing in China, bothB2B and B2C. The main ideas is that you can use Baidu to give credibility for your business, using the Baidu Trust service, and that you should invest in Baidu AdWords which is an efficent tested tool.
With more than 222 million monthly active users, Weibo is one social network which might remind you of Twitter. Celebrities and businesses have official accounts on Weibo and use the platform to share original content and to get direct feedback from their followers.
Talking about their followers, they are extremely important since more than 44% of them use every day an e-commerce app.
Sean 18605127178 sean.tao@17works.cn
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